Privacy Notice
Last updated: August 10, 2026
José Antonio González López, an individual entrepreneur operating under the trade name STOUT Digital Solutions, is responsible for processing your personal data in accordance with Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP).
1. Identity and address of the data controller
Controller: José Antonio González López
Trade name: STOUT Digital Solutions
Tax ID (RFC): GOLA8508248J2
Email: info@stout.com.mx
Phone: +52 442 653 4350
Website: https://stout.com.mx
2. Personal data we collect
We may collect the following categories of personal data:
Identification and contact data: full name, company name, email address, phone number (when you contact us via WhatsApp or phone), and message content or project description.
Navigation and technical data: IP address, browser and device type, pages visited, cookie identifiers, and conversion data (form submission, WhatsApp click) when you use our website.
We do not intentionally collect sensitive personal data.
3. Purposes of processing
Primary purposes (necessary for our relationship with you):
| Purpose | Description |
|---|---|
| Quotation | Evaluate your project and send a proposal |
| Service delivery | Web design, custom software, and consulting services contracted |
| Communication | Answer questions, follow up, and coordinate deliverables |
| Invoicing | Issue tax invoices and meet fiscal obligations when you hire our services |
- Legal basis: contractual relationship under LFPDPPP Article 9, section IV. No additional consent required.
- Secondary purposes (require your consent): web analytics (Google Analytics), advertising measurement (Google Ads), and commercial information about STOUT services, only if you authorize it.
- You may object to secondary purposes without affecting primary ones.
4. Data we do not sell
STOUT Digital Solutions does not sell, rent, or trade your personal data.
The data we collect is used to quote, develop, and support the projects you request, as well as for the purposes described in this notice.
5. Disclosure to third parties
To operate our website and services, we share limited data with the following third parties, strictly for the stated purposes:
| Third party | Purpose | Location |
|---|---|---|
| Formspree, Inc. | Receiving and delivering contact form messages | United States |
| Google LLC (Google Analytics, Google Ads) | Web traffic analysis and advertising conversion measurement | United States |
- Google policy: https://policies.google.com/privacy
- Formspree policy: https://formspree.io/legal/privacy-policy
- We do not share your data with third parties for purposes other than those described, except where required by law or competent authority.
6. Cookies and tracking technologies
We use cookies and similar technologies for:
| Type | Purpose | Examples |
|---|---|---|
| Essential | Basic site functionality | Session preferences |
| Analytics | Visit statistics | Google Analytics (_ga, _ga_*) |
| Advertising | Google Ads conversion measurement | _gcl_*, gtag |
- Google may set cookies when you interact with our site or when our measurement tools load.
- You can configure your browser to block or delete cookies.
- Google Analytics opt-out add-on: https://tools.google.com/dlpage/gaoptout
- Google ad settings: https://adssettings.google.com
7. International transfers
Some of the third parties mentioned (Google, Formspree) process data in the United States. We take reasonable measures to ensure they maintain protection standards compatible with LFPDPPP.
8. Retention period
| Data type | Period |
|---|---|
| Prospects who did not hire us | Up to 12 months from last contact |
| Active clients | Project duration + 5 years (fiscal and legal obligations) |
| Analytics cookies | Per Google configuration (typically 14–26 months) |
| Billing data | 5 years per fiscal obligations |
- After the period expires, data is cancelled or blocked as required by law.
9. ARCO rights and consent revocation
You have the right to access, rectify, cancel, or object to the processing of your personal data, and to revoke consent granted for secondary purposes.
To exercise your rights, send a request to info@stout.com.mx including: (1) full name and contact method for our response; (2) copy of official ID or document proving representation; (3) clear description of the right you wish to exercise.
Response time: 20 business days, with a possible 20 additional business days under LFPDPPP.
If you are not satisfied with our response, you may contact the Secretariat of Anti-Corruption and Good Governance.
10. Use and disclosure limitation
You may request that your data not be used for secondary purposes by writing to info@stout.com.mx with the subject line "Data use limitation".
11. Changes to this notice
We may update this notice to reflect legal or service changes. Updates will be published on this page.
We recommend reviewing it periodically.
12. Consent
By submitting the contact form and checking the privacy notice box, you acknowledge that you have read and understood this notice.
For secondary direct marketing purposes, we will request your express consent separately.